Performance Trends of Delivered Meal Kits and Specialty Foods Apps in Brazil

The first quarter of 2021 has seen varying performances among the top Delivered Meal Kits and Specialty Foods applications in Brazil on the iOS platform. Data provided by Sensor Tower offers a glimpse into the trends of these applications in terms of downloads and active users.

Starting with Vivino: Buy the Right Wine, the app experienced a fluctuating revenue trend with a peak of approximately $19K in the third week of February, followed by a decrease to around $8K by the end of March. Downloads for Vivino showed a downward trend initially, from around 2.8K in the last week of December to 1.3K in early February, but picked up momentum towards the end of the quarter, reaching over 2.1K. Weekly active users saw a decrease from approximately 36K to 22K throughout the quarter.

HelloFresh: Meal Kit Delivery maintained a steady number of weekly active users hovering around the 180-190 mark, with a slight increase to 185 in the final week of March. The app's downloads showed some variability, with a high of 16 in the first week of March and settling at 11 by the end of the quarter.

For eMeals - Healthy Meal Plans, data on weekly active users was not provided. The app's downloads and revenue were minimal, with a reported revenue of $2K in early February and downloads peaking at 1 in mid-February.

Green Chef: Healthy Recipes had just been released in late February 2021, with no significant data on downloads or weekly active users available for the quarter.

Lastly, Tavour also reported minimal activity with only 1 download noted in mid-February and no available data on weekly active users.

For more insights into the performance of these and other applications, Sensor Tower provides in-depth analytics and data. The trends observed in Q1 2021 highlight the dynamic nature of the Delivered Meal Kits and Specialty Foods category on the iOS platform in Brazil.